Saturday , December 10 2022

Ampverse Taps New Territories, Forays Into Lifestyle And Entertainment Segment

Singapore-based Gaming company Ampverse that set its footprints in India last year by acquiring 7Sea Esports, forayed into the lifestyle and entertainment segment through its recent Music video. 7Sea Esports, the India-based Esports organisation has now added yet another feather to its cap with this music video, which was a part of its rebranding exercise.  

The company has spearheaded its approach to building a multi-dimensional entertainment brand through its latest video anthem. Aptly titled ‘RISE UP’, the video has been developed in collaboration with six content creators like Ravator Music, Fing, Angelina, Android gamers, Savage girl gaming and Malika that focus on the rapidly changing demographics and content consumption patterns across global urban regions. The video also features 7Sea Esports athletes such as Spraygod, Sarang, Aladin, Sparky & coach Osmium. 

The song is a representation of 7Sea Esports’ growth over the years and its popularity among the Indian Gaming and Esports Community; 7Sea Esports’ new wave of Generation Z content is sure to further cement 7Sea Esports’ place in the hearts of its young audience in the years to come. 

“We are excited to enter this new era as it was always a part of our strategy to build a brand that sits at the intersection of popular culture. With this new move, we look forward to playing our part in taking esports to the next level in India,” said Charlie Ballie, co-founder & CSO, Ampverse. 

“It gives me immense pleasure to see such developments happening. The fact that we are venturing into a totally new domain is exciting and I am delighted to be associated with the same.” Pecheti also extended his gratitude to the seven content creators & Esports athletes who have worked really hard to shell out a unique video that was thoughtfully crafted and conveys the company’s message,” said Santosh Pecheti, Founder & MD of 7Sea Esports. 

Reports mention that the global entertainment market size was valued at USD 90.92 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 7.2 per cent from 2022 to 2030. 

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