Global consumer electronics brand Belkin, on its 40th Anniversary, introduces its products made from 73 per cent to 75 per cent post-consumer recycled plastics, which was a result of more than two years of development. Belkin also displays their top mobile and IT Accessories introduced for the Indian market including GaN chargers, USB-C wall chargers, magnetic power banks, high-capacity power banks, hubs & docks, iPhone mounts for Mac laptops and privacy screen protectors.
Belkin is on its way to becoming 100% carbon neutral in scope 1 & 2 emissions by 2025. Its commitment to reviewing all areas of the business has included a focus on reducing single-use plastics in packaging which has seen up to a 90 per cent reduction in plastic usage in some products. Today’s announcement addresses Belkin’s approach to reducing its scope 3 emissions.
Belkin made a deliberate and methodical decision to transition product materials to PCR. This takes plastic waste from the ecosystem and repurposes it to create new products. It utilizes plastic that is destined for landfill, giving it new life, while taking meaningful steps to support a circular economy by reducing dependence on virgin plastics. The Life Cycle Assessment conducted by the company shows that utilizing PCR material has a significant reduction in environmental impact.
The following products will be the first to ship with the new PCR material throughout 2023:
- BOOST CHARGE Magnetic Wireless Car Charger 10W
- BOOST CHARGE Dual USB-C PD Wall Charger 40W
- BOOST CHARGE PRO 4-Port GaN Charger 108W
- BOOST CHARGE PRO Dual USB-C GaN Wall Charger with PPS 65W
From an aesthetic, quality and engineering perspective, there will be no difference between existing Belkin products and Belkin PCR products. However, consumers will be able to decipher the new PCR products by clear callouts on the packaging and product pages online such as: “Made with Recycled Plastic Products” and “100 per cent Plastic Free Packaging.”
“We are thrilled to introduce our commitment to finding a more responsible way to build products to the Indian market. The Indian consumer has always been tech-savvy and at the forefront of innovation. We have been fortunate that the Indian consumer appreciates the quality engineering, design and safety that goes into the products Belkin creates. Upping the ante, we are excited to bring our more environmentally responsible products to the country. We are proud to work on something that will bring a difference on the planet by moving away from using virgin plastics in our products to decrease the carbon footprints and work towards a more sustainable future,” said Kartik Bakshi, Country Manager, India, and SAARC, Belkin India.
Today Belkin also introduces a new portfolio of mobile power, connectivity and device protection products:
- BoostCharge Power Bank 20000 mAh with 30W PD via USB-C
- iPhone Mount with MagSafe for MacBooks
- Connect Pro Thunderbolt 4 Dock
- Connect Universal USB-C® Triple Display Dock
- USB-C® 7-in-1 Multiport Adapter
- Connect USB-C™ to HDMI Cable
- CONNECT USB-C to HDMI Adapter
- Privacy Screen Protectors for iPhone 13 and 14 Series.