Dice Media launched India’s first esports-based web series presented by Legion from Lenovo and LOCO. ‘Clutch’ taps into the growing love for gaming in India, by showcasing an underdog team of esports enthusiasts who compete for a massive esports tournament.
Amit Doshi, Chief Marketing Officer, Lenovo India said, “Lenovo has truly revolutionised the gaming industry with its Legion range of gaming devices and has rapidly risen to become the #1 PC gaming brand in India. Not just this, we have also worked hard to establish e-sports in India, with our gaming tournaments such as Legion of Champions and Rise of Legion. The Clutch collaboration is another innovative effort from our side to give a voice to gamers and esports aspirants in India.”
The esports drama revolves around a professional gamer Arun (Vishal Vashishtha), and how he brings together a team of misfits played by Ahsaas Channa, Saurabh Ghadge, Pratiek Pachauri, and Tirth Joisher, that compete for the esports tournament as ‘Team Clutch’.
Joanesca Machado, Director, Brand Marketing & Communications, LOCO, said, “Having larger and more engaged audiences globally; eSports has outperformed many traditional sports and media industries. India is an emerging powerhouse of eSport athletes, and our goal at LOCO is to help grow this ecosystem. ‘Clutch’, India’s first esports web series, complements and strengthens our positioning as a live game streaming and esports broadcasting platform. Since LOCO aims to help the gamer economy with premium eSports content, Dice Media’s wide reach will help newer, relevant audiences discover the platform. We are pumped to present ‘Clutch’ and start a new chapter in Indian Gaming.”
Vishwanath Shetty, Vice President of Sales and Brand Solutions, Pocket Aces said, “Our one goal has always been to entertain audiences through innovative content formats, and it makes us proud to yet again bring something new to the table. With India’s first esports-based web series we will be capitalizing on the growing esports culture in India, initiating an early mover’s advantage to expand Dice Media’s content library. With every brand association, we ensure the integration with the scripts is seamless, retaining the entertainment quotient for our viewers without making the content gimmicky. Keeping that in mind, Legion from Lenovo and LOCO fit like a glove with the storyline of ‘Clutch’, making them our first choice to partner with and we couldn’t be more pleased with the association.”