Esports fantasy platform FanClash recently unveiled its new identity through a disruptive marketing campaign. FanClash launched its new logo, new cyberpunk inspired mascot Ne.0N and a refreshed UI/website at a live event. The unveiling event also introduced FanClan, a team of influencers that FanClash has partnered with to create content and fan engagement opportunities for the gaming community.
FanClash’s new identity reflects the company’s DNA of being committed to building a world-class product for the global esports audience. The company’s mascot, Ne.0N, embodies an aesthetic inspired by Cyberpunk, a well-known sci-fi genre which is a mainstay in video games.
“The journey of building alliances with the biggest names in the industry and securing our position of leadership as one of the top esports companies in the gaming world has been fantastic. The rebranding marks the beginning of yet another journey towards providing immersive interactive experiences for the fans,” said Rishabh Bhansali, Co-Founder, FanClash.
“We have forged successful partnerships with top organizations such as Orangutan Esports, Team Velocity, Team Hyderabad Hydras and Team M42. We are now proud to welcome aboard our FanClan, creator squad and partners in the company’s mission for delivering unique content IPs and fan experiences. Gaming aficionados can look out for many more exciting associations soon,” said Archana Sangaran, Head of Marketing, FanClash.