US video game developer Electronic Arts is considering renaming FIFA, its hugely popular football video game series, the company said on Thursday.
EA Sports, a division of Electronic Arts, has been publishing the annual edition of FIFA since 1993. The division said in a statement that it was exploring the idea of renaming their global EA Sports football games. They are reviewing their naming rights agreement with FIFA, which is separate from all their other official partnerships and licenses across the football world. EA Sports has become a leader in football video games thanks to its licenses to use the real names of players, teams and stadiums. The company launched its latest version, FIFA 22, this month, and it has already seen 9.1 million players join the game.
EA Sports’ main competitor, Japanese game maker Konami, has also renamed its football game franchise, rebranding it from Pro Evolution Soccer to eFootball. The new version was launched in September and was offered for free. However, it disappointed some fans, who claimed it has bugs and bad graphics.