Galaxy Racer, an esports, gaming and lifestyle organisation has announced its vision to strengthen its focus on India and the South Asia market. With market presence across the Middle East, North Africa, Southeast Asia, South Asia, and Europe.
According to the official statement, Galaxy Racer manages over 100 content creators with over 500M followers, generating over 2.5 billion monthly views. Currently the region’s largest and only end-to-end talent incubator, the company has on-boarded top streamers from India, Bangladesh and Nepal in the last month, amassing a collective follower count of 30M across multiple streaming and social platforms.
Paul Roy, CEO of Galaxy Racer said, “South Asia, especially India has been one of the biggest digital ecosystems in the world, and it has only grown further during the pandemic. It ranks among the top globally with respect to a number of users, engagement, and revenue potential. After successful forays across multiple markets worldwide, India and South Asia was the natural progression in our vision to grow our market presence, with the lion’s share of our next 500M coming from here.”
Elaborating on Galaxy Racer’s value proposition, Roy added, “Galaxy Racer endeavours to be the best talent incubator in the industry, one that invests in content creators, helping them achieve their personal milestones in a structured and sustainable manner. We look forward to partnering with the best content creators across segments be it gaming, esports, or lifestyle and expanding our presence in this dynamic market.”
To further expand its network of content creators, the company has appointed Rohin Bhaumik as Head of Creators and Talent – South Asia. Rohin joins the company following two years at gaming publisher Garena as Creator Manager and Product Lead. He has also previously worked with leading brands such as PUBG Mobile, Intel and OnePlus.
Romeo Misao, Head of Marketing for India and South Asia at Galaxy Racer said, “We are the largest esports, gaming and lifestyle organization in the world and we have some big plans for India and South Asia. We’ve kickstarted our focus for this market by on-boarding some of the biggest names in gaming and esports but we will broaden the roster to include some of the most well-known names in the lifestyle space soon. We are happy to have Rohin join us and spearhead this initiative. His expansive knowledge of working with creators will help us offer a holistic experience to our talents and make Galaxy Racer the go-to name for talent incubation in the region.”