Games24x7, an online gaming company on Friday said that it has appointed Bollywood actor Hrithik Roshan as the brand ambassador for RummyCircle. As part of the partnership, Hrithik will be seen in multimedia campaigns by RummyCircle, spanning across TV, digital and social media platforms.
Announcing the association, Bhavin Pandya, Co-Founder and CEO of Games24x7 said, “We are very excited to partner with Hrithik, one of India’s biggest stars. Hrithik has had a remarkable career which is the epitome of versatility as he makes the right moves at the right time. His dynamism, talent and widespread appeal have made him really stand out. This resonates well with Games24x7 as we are constantly differentiating ourselves by providing awesome game playing experiences.”
Speaking on his engagement, Hrithik Roshan said, “Rummy is a game of skill that requires intellectual acumen, patience, and tact. What I like is that these are the same skills that you need, to overcome the challenges at various points in life. So, in a way, the game is a fun way to build life skills. This campaign highlights that whenever one encounters unexpected difficulties in life, one can overcome them with the right approach. I am happy to be associated with RummyCircle and Games24x7 for this splendid campaign.”
Initiating the association, the brand will be unveiling the new campaign #RahoEkKadamAage starring Hrithik via a high decibel television commercial starting 29th January. The campaign highlights real-life scenarios where Hrithik Roshan demonstrates mental dexterity to find a way out of unforeseen situations.