Live Streaming video games in India are rising with each passing day, the craze has reached a level where people are ready to take it up as a career.
The gaming content creators community is experimenting and earning big times by collaborating with big brands.
Shivam Rao, Co-Founder, and COO, Trinity Gaming, said, “It is a young concept that has seen the power to engage with viewers and provide entertainment to wide demography. These gaming content creators bring out a more dynamic aspect of esports, share their experiences, do’s and don’ts, etc., and have now become a strong part of the community. They have successfully grabbed the attention of viewers who are not even part of the gaming ecosystem, making it more diverse and relatable for everyone. Trinity Gaming has created a unique ecosystem for the gaming content creators and currently has a clan of 250+ top creators who have been working with India’s top brands like Dynamo, Jonathan, Alpha Clasher, Shreeman Legend, and Antaryami.”
Rao also said that brand collaboration makes it easier for the esports community to further establish their significance and is a great source to generate revenue. These engagements ensure the brand’s visibility to their targeted audience in a streamlined fashion and gain the confidence of the loyal supporters of the esports player.
“This has revolutionized the way gamers are perceived in growing business. Gaming content creators are becoming an effective tool to reach the audience. Content creators not only play the games but entertain their audiences as well, their fan following is mostly the age group of 15 to 30 which is the most targeted audience in advertising terms. Out of all the influencers in the market, gamers are known to have the best audience engagement in terms of viewership and audience-creator relationships. Trinity Gaming is helping Brands to create innovative Branding Strategies with the help of these dynamic Creators and Influencers in the gaming & esports ecosystem,” Rao added.
Talking about is it the right time for Indians to pursue a career as gaming content creators, Rao said that Trinity Gaming encourages content creators to keep working towards their dreams, and we provide them with resources. The journey to make it a legitimate career is up to them. We help everyone. Equally, it depends on them on how they utilize the opportunity and leap forward.
“Influencers have always been a good medium for brands to advertise. Influencer marketing has been a trend for the past few years. In the early stages, influencers who caught brand attention were famous models, YouTubers, and social media renowned personalities. In recent years, a new group of influencers has emerged i.e gaming content creators,” Rao said.
Content creators not only play the games but entertain their audiences as well, their fan following is mostly the age group of 15 to 30 which is the most targeted audience in advertising terms.
“There are 90 per cent chances of the target audience going to search and buy the product which is always an advantageous situation for brands. Out of all the influencers in the market, gamers are known to have the best audience engagement in terms of viewership and audience-creator relationships,” Rao further added.