Gaming in India is a sunrise industry, very unique and extremely dynamic. Whether the ongoing battle for regulation and skill-based real money gaming or the introduction of Web3 among other trends setting in, we have an advantage as we understand the space and strategically place our advice on the best approach, said Sharmilee Daru, Founder, 4WD Gaming in interaction with BW Gaming World. Edited excerpts:
Q1 What inspired you to come up with the idea of 4WD Gaming?
Ans- We started gaming communication back in 2016 when the sector was an absolute niche for the mainstream. Having built successful gaming brands, we set the path for gaming PR in the country. With the opening up of the Indian gaming ecosystem and potential opportunities, we believe the sector will need much support, enabling us to contribute and bring value to the growing industry given our experience and expertise. The prospect of future opportunities, and seeing India making its mark on the global gaming map, in itself is exciting and inspiring.
Q2 How and to what extent can 4WD Gaming contribute to the gaming industry in India?
Ans- Given the exponential scale of growth and new entrants pouring in, it is imperative for brands to stand out from the crowd and deliver their brand message, enabling recall value. 4WD Gaming plans on working alongside these brands in all categories of gaming. We will provide all key communication services enabling the brands to build their brand identities to strengthen their position in the Indian market.
With the much demanding gaming ecosystem which is predicted to reach 500 million gamers by 2025, 4WD Gaming will aim to enable, support and guide new and existing, Indian and international brands in the country. In addition, startups require the right direction. 4WD Gaming will work alongside brands to develop their unique identities and ethos and communicate it effectively in the market, enabling the product or service to stand out in a hyper-competitive market.
Q3 What kind of opportunities does 4WD Gaming offer to brands?
Ans- Once looked upon as a mere hobby, gaming has emerged as one of the most potent industries right now. Spanning across numerous sub-sectors, gaming is now melding with other industries in a seamless way. The growing popularity of gamified education or the rise of esports and now its addition to the 2022 Asian games are some such instances. 4WD Gaming aims to optimize brands’ presence from all sub-sectors of the gaming industry including, game developers, publishers, esports, talent management, content creators, real money gaming, fantasy sports, Web3, blockchain, skill-based gaming, gamified education and more.
4WD Gaming will aim to successfully launch brands looking to enter this burgeoning industry and strengthen their presence in the existing gaming market. It will strategically ground brands by offering both tactical and long-term communication strategies along with solid execution aimed at desired perception. 4WD Gaming will look to impact the bottom line while adding value to companies, products and services. The offerings will include public relations, digital marketing, content & copywriting, creators, gaming events and more.
Q4 How does 4WD Gaming prove to be distinctive from its contemporaries?
Ans- Being among the early adopters and proponents of gaming PR, we have seen the industry evolve. Gaming in India is a sunrise industry, very unique and extremely dynamic. Whether the ongoing battle for regulation and skill-based real money gaming or the introduction of Web3 among other trends setting in, we have an advantage as we understand the space and strategically place our advice on the best approach. We help brands achieve their objectives, whether to increase monetization, build gaming communities, retain loyal fan bases, or just brand and company communication among others.
Our approach is an all-encompassing one. We look at a very wide berth of needs and requirements instead of following any fixed industry norms. Given the growth of mushrooming companies and India’s potential market opportunity, 4WD Gaming will either disrupt or strategically ground brands for an optimised presence in the ecosystem and look to familiarize them with the current market.
Q5 What can we expect from your company in the near future?
Ans- 4WD Gaming will look to further establish itself as the go-to name when it comes to gaming PR and marketing in the country. We have some of the best names from the industry working alongside us to achieve that common goal. Our aim is to work with brands across all categories of gaming, tap their potential and consolidate their position in the Indian gaming ecosystem and in turn contribute to the growth of this exciting and demanding sector.