Saturday , December 10 2022
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Hoopr.ai Launches Music Licensing Platform, Kicks Off #HarGharCreator Campaign

Hoopr.ai launches a new campaign called #HarGharCreator to celebrate and empower creators across India. India’s creator community of over 80 million creators comprises vloggers, podcasters, gamers, filmmakers, live-streamers, and influencers creating audio-visual content on a variety of topics. With over 25,000 tracks and sound effects, Hoopr.ai launches its music licensing platform enabling creators to get specific music for their needs, along with avoiding copyright strikes and legal issues.

“We are excited to roll out the #HarGharCreator campaign as part of the Hoopr platform launch. A creator is now emerging in nearly every home across India, and we want to help them find phenomenal Indian music for their videos. Apart from individual creators, the music on Hoopr is also being used by brands, enterprises, and OTT platforms, as it is cleared for use and free from any copyright strikes or takedowns,” said Gaurav Dagaonkar, Co-founder & CEO, Hoopr.ai.

Hoopr.ai secured a seed funding of USD 1.5 million in December 2021 from investors such as Venture Catalysts, 9Unicorns, Inflection Point Ventures, Ashneer Grover, Sahil Barua and Anshoo Sharma. The company has built India’s first music licensing marketplace that hosts thousands of original music tracks in Hindi, English, Punjabi, and other regional languages. The library boasts tracks by artists such as Monali Thakur, Ash King, Nikhil D’souza along with numerous regional artists.

“The creator economy is primed more than ever to grow, and we’re excited to support creators across India. There’s also increased awareness about the need for sourcing licensed music since the awareness on issues such as copyrights has increased. Apart from helping creators, Hoopr will also enable music creators to unlock a new source of revenue for their music,” said Meghna Mittal, Co-founder & CMO, Hoopr.ai.

The creator economy, considering the pace at which it is growing, is set to become a major contributor to the Indian economy. At this point, around 6 lakh people make a living directly through monetary gains associated with the creator ecosystem. The creator economy rose from USD 1.7 billion in 2016 to USD 6.5 billion in 2019 and to USD 9.7 billion in 2020. This growth has seen a continuous increase even during the pandemic with many people becoming full-time creators across platforms such as YouTube, Instagram and Facebook.

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