E-sports and gaming are one of the world’s largest entertainment sectors, overshadowing traditional industries like film and music. A report by the Internet and Mobile Association of India (IAMAI) and Ikigai Law puts the Indian gaming market at $930 million today.
The e-sports and online gaming industry has grown leaps and bounds over the last couple of years. The accessibility to the internet and affordability of high-performance smartphones has played a crucial role. At the end of the financial year 2023, reports from KPMG India and the Indian Federation of Sports Gaming (IFSG) suggest that there will be rapid growth in digital infrastructure, reaching a cumulative revenue of INR 11,900 crore. Further, the growing demand for online entertainment and digital services, in general, has paved the way for e-sports in India.
As Esports continues to gain popularity among young people, it has become the choice for brands to connect with a young and knowledgeable audience. Unlike online gaming, esports is defined by online games of skill that are played in tournaments having a more flexible and adaptable approach. Furthermore, as a mode of entertainment, it gained huge popularity during the lockdown and continues to serve hard-core gamers as well as social gamers who play for leisure and as a mode of connecting with a like-minded community.
E-sports and gaming are one of the world’s largest entertainment sectors, overshadowing traditional industries like film and music. A report by the Internet and Mobile Association of India (IAMAI) and Ikigai Law puts the Indian gaming market at $930 million today. The predictions show that the industry will continue to grow bigger than any other mode of entertainment. The study also shows a sharp increase in the number of Indian game developers. In addition to 275 game development companies and more than 15,000 game developers, 5,468 Indian game publishers are also represented on the Google Play Store, which offers 19,518 games in all categories.
As esports platforms gained greater appeal and audience, an increase in revenue for both promoters and gamers was also witnessed. After sports leagues initially closed due to the pandemic, most turned to esports to continue interacting with their fans and introduce a whole new audience to the world of esports and gaming.
While gamers are certainly the megastars who make esports an exciting entertainment option, there is a lot that goes into production and operations. The possibilities of being in front of and behind the camera are enormous, and there are more opportunities for them than there are for professional players.
Many people have started to take notice of esports as a lucrative career option in India and there are various avenues one can explore in the industry. People can choose a career in being a game reviewer, choose to be an influencer where they can play games and talk about them, they can be programmers who can write great code to develop AI for games or conceptualise gaming elements to create differentiation as a Game Designer. Adding to that, government initiatives like ‘Aatmanirbhar Bharat’ and ‘Make in India’ also have further encouraged Indian game developers to keep moving forward in this field.
Being an industry that is growing day by day, there are going to be more opportunities along the way. However, there is a greater need for a much better understanding of gaming and esports in India so that more and more individuals are encouraged to take up esports as a full-time career option. Challenges in terms of acceptance from Indian parents, regulations, and lack of academia to help aspirants develop skills largely persist in the industry.
Aside from the entire boom in the gaming industry, jobs in the gaming industry are ideal for creative people with an analytical mindset and can create highly fulfilling careers. A day of the day, it will be hard work and determination that will set you apart from the rest of the competition.
The author is Amit Kushwaha – Head of the brand strategy at Gameskraft.