InMobi, on Wednesday, announced a partnership with Anzu.io to provide its advertisers with direct access to Anzu’s Premium Mobile Programmatic In-game Inventory in Asia-Pacific Region and allows Publishers globally to integrate with the In-Game Solution.
Anzu’s in-game advertising solution enables programmatic advertisers to run their banner and video ads on 3D objects such as billboards and stadium banners. The ads complement the gameplay, respect gamers, and in many cases, improve the experience.
“I’m excited that this partnership with InMobi will help many more APAC advertisers experience the huge opportunity that in-game advertising presents. InMobi’s expertise and vast advertiser network, combined with their knowledge of the APAC landscape, will help supercharge our solution within this market. There are more gamers in APAC than anywhere else in the world, and our solution will help brands to reach them in a non-disruptive, brand-safe way that compliments the gaming experience,” said Itamar Benedy, Co-Founder and CEO, Anzu.
“The biggest advantage of the preferred partnership across Asia-Pacific between InMobi and Anzu is that allows our clients can now seamlessly connect with gamers through blended, non-disruptive ads. With new features and the goal to drive connections between consumers and brands with Anzu’s premium technology, this partnership will benefit all parties including advertisers and publishers,” said Vasuta Agarwal, Managing Director, Asia Pacific, at InMobi.
In addition, game developers partnering with InMobi will be able to take advantage of all the benefits that using Anzu’s SDK presents.