To celebrate the Hindi language support, the ‘Pokémon Unite City Tournament 2022’ will be held in April, powered by and streamed exclusively on LOCO.
Players for the city tournament will be scouted from major cities across India, and star streamer captains will select their respective team players via an auction; a tried and tested format which has worked wonderfully on Loco and is now being scaled further, according to the official statement.
The goal of this tournament is to recognise talented Pokémon Unite players at a grassroots level, encourage them to play the game and provide them with a platform to showcase their gameplay. The platform will also be integrating exciting giveaways to gratify and grow the community further, the statement added.
Commenting on the association, Loco VP, Operations and Partnerships, Firasat Durrani said, “Pokémon Unite has an ever growing fan base in India and we are very excited to onboard as the oﬃcial broadcaster for their tournament and accelerate the growth of this community further. The Hindi language support now in Pokémon Unite will deﬁnitely serve the Hindi-ﬁrst users better, allowing more people to enjoy the game than ever before. Through this partnership, Loco will not only enable the game publisher to host its ﬁrst regional tournament but also actively create a community hub on the platform through Loco streamer partnerships and product integrations to grow the Pokémon Unite community.”