The Action genre generated an estimated $435.7M and grew by 104% in H1 2021
The Action genre is one of the most popular categories in mobile games. According to data presented by Safe betting sites, the Action genre experienced the highest YoY growth in the US among mobile game genres from H1 2020 to H1 2021 – 103.8%.
Action Genre Generated $436M In H1 2021 – 104% Increase From H1 2020
Mobile games are the most lucrative segment of gaming and the lockdowns of 2020 resulted in a massive uptick in engagement. This momentum from 2020 seems to have carried over into 2021 as data from Sensor Tower shows widespread revenue growth for many mobile game genres in the US. Among all the major genres, the Action genre experienced the highest YoY revenue growth in H1 2021 compared to H1 2020 – 103.8%
The hypercasual genre was the second-fastest-growing genre in terms of revenue.The third-fastest growing genre in H1 2021 was the Tabletop genre.
In terms of actual revenue size, the Puzzle genre generated the largest revenue.The second-largest genre was the Casino genre which generated $2.5B followed by the Strategy genre which generated $2.2B.
Number Of Downloads Decrease Among All Genres
Mobile game downloads in the US set records in 2020 as lockdowns forced many people to look for alternative forms of entertainment within the confines of their homes. Download figures for every genre are expectedly down in H1 2021 compared to H1 2020 which was the first peak of the COVID-19 pandemic globally.
Rex Pascual, eSports editor at Safe Betting Sites, commented:
“Many in the gaming industry expected a contraction in 2021, after the outbreak of the COVID-19 pandemic in 2020 boosted its figures to record-setting levels. Despite the decrease in downloads, the massive increase in revenue for some genres suggests that the gains made in 2020 are not completely lost and that the future remains very bright for the mobile gaming industry.”