Led by Cricketer Sourav Ganguly, the campaign tributes the enthusiasm of Indian fans
Games24x7 has launched a stimulating new campaign for the upcoming ICC T20 World Cup, on its fantasy sports platform, My11Circle.
The campaign titled “Game Ke Deewane” celebrates the passion and dedicated support of Indian cricket fans. In a rather unique proposition, the campaign (with the first World Cup qualifying match) involves the reward money getting doubled, every time Team India wins the match.
Speaking about the new campaign, Bhavin Pandya, Co-Founder and CEO, Games24x7 said, “The World Cup is the pinnacle tournament for cricket. This edition is happening after a hiatus of five years, so there is a lot of anticipation and excitement amongst the Indian fans. This excitement hits an apogee when India performs well, so this particular campaign is our humble tribute to the game of cricket and to all the unconditional supporters of team India.”
This campaign is the latest in a series of innovative campaigns by My11Circle, that has always celebrated the fervour of dedicated Indian cricket fans. The prime focus of the campaign is to commemorate the zeal of cricket fans across the nation. This idea exhibits through campaign language and messaging, ‘Dewaano ki yahan kami nahi, par inke bina game bhi kuch nahi’ and ‘Game ke Deewane’.
Sourav Ganguly, one of India’s greatest batsmen and captains, and one of the brand ambassadors for My11Circle said, “If cricket is a religion in India, then the fans are the biggest devotees. Their constant support and the fervour with which they follow their team and favourite cricketers have been the most important factor in exalting cricket to a national passion that unites our country. As a player and captain of the Indian team, I can tell that the sort of support which Indian cricket team gets in whichever country it is playing, is unprecedented for any sports team across the world.”
Saroj Panigrahi, Vice President, My11Circle, said, “We have a commitment to cricket fans across the country, and it is our constant endeavour to make them feel special through unique offerings every T20 season. We have been encouraged by the response to our previous campaigns, which is what motivates us to come out with a fresh promotion every season that is focused on allowing our participants to think, strategize, meticulously plan and to test their skills.”