Pune, Delhi NCR and Kolkata to host 2-day live editions of India’s happiest music festival; 8 additional cities to host pop-ups of the festival; tickets go live on December 4.
Indian music festival BACARDÍ NH7 Weekender, which was held digitally last year due to the lockdown restrictions, is now back with a bang with live editions planned for February 2022 in three cities – Pune, Kolkata and Delhi NCR.
NODWIN Gaming, who recently acquired the festival from OML Entertainment, will be organising the festival. Registrations for the virtual edition as well as bookings for the live festivals will open from December 4, 2021.
BACARDÍ NH7 Weekender will host a 2-day musical weekend in each of the three cities packed with performances by several Indian artists across genres. The festival will operate with limited capacity with only 1,500 to 2,500 tickets being sold in each city for fully vaccinated audiences.
“Music has the power to transcend borders, uplift your spirits and unite cultures and people from across the world. BACARDÍ NH7 Weekender has been doing that brilliantly for over a decade now and we are very happy to bring back the live version in 2022, especially at a time when we’ve all emerged from a very unsettling time. After a two year gap, I am sure all the fans of this festival have been waiting to attend it live to feel the distinct energy of a live festival. This continues our fan-first approach with the convergence of Music, Comedy and Gaming” said Akshat Rathee, Co-founder and MD, NODWIN Gaming.
In the run-up to the festival early next year, BACARDÍ NH7 Weekender will host City Takeovers in eight additional cities — Mumbai, Bangalore, Hyderabad, Chennai, Goa, Chandigarh, Jaipur and Guwahati, as well as a digital edition.
“At BACARDÍ, we always keep consumers at the heart of what we do. Having embedded that core philosophy into the curation of BACARDÍ NH7 Weekender, our flagship property has become a leading cultural phenomenon over the years, where consumers across the country looked forward to attending the event each year. Last year, we took this fest virtual and saw an overwhelming response from fans. This year, with a sense of normalcy seeping in, we want to see our consumers express themselves and be happy in a physical environment again, with safety as our #1 priority. So we’re bringing back BACARDÍ NH7 to town – bigger, better and wider this time – as we take over multiple cities, with a host of experiences across formats, making our consumers Do What Makes Them Happy Again!,” said Consumer Marketing Lead, Brand BACARDÍ, India and Southeast Asia, Sameeksha Uniyal.
According to the official statement, the festival will prioritise all necessary safety and hygiene protocols and checks. Social distancing, entry for only fully vaccinated fans, mandatory use of masks and sanitisers, thermal scanning checkpoints, temperature checks, etc., will ensure a safe and secure atmosphere where fans can enjoy the festival.