Tuesday , September 27 2022

Rooter Concludes Independence Cricket League With Over 15 Million Views

In an endeavour to revolutionize cricket-based gaming experiences, Rooter, the esports and game streaming platform, recently conducted the first edition of its Independence Cricket League. The tournament saw twelve exciting teams, comprising leading game-streaming influencers and pro players compete for a grand prize of INR 5 lakhs – the largest pool ever for a Real Cricket tournament in the country. The tournament recorded over 15 million views over two weeks, before ending in a power-packed finale last Sunday. Cheering fans, a closely-fought match, and Akash Chopra’s commentary marked the tournament finals as team Bangalore Superboys lifted the cup, while Rajasthan Rebels were the runners-up.

The Independence Cricket League is the first in a series of highly engaging eSports IPs that Rooter is building for cricket in India. With more than 800 million fans, Cricket is practically a religion in India, and content consumption around the sport is as large a phenomenon as the viewership of actual matches. As an erstwhile sports fan engagement platform, Rooter already has deep experience in building consumption channels that enable fans to engage in live-action sports, listen to commentary, participate in live quizzes and explore live-content creation in unique ways – creating some of the most loved community experiences. The company is now on a mission to bring Cricket and Gaming (two of the biggest entertainment choices) together through highly engaging formats.

“We believe that there is tremendous scope to unlock never-seen-before fan experiences with cricket-based eSports. We also believe that while the industry in India is yet to see a very successful intersection of the two, we are the ones best poised to deliver it. As the leading streaming broadcaster in the country, we’ve been sharpening our expertise in developing credible eSport IPs and are committed to creating engagements that will benefit publishers, players, fans, and our brand partners alike,” said Dipesh Agarwal, Co-founder and COO, Rooter.

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