Sony India has announced the new Bravia XR OLED A80K series powered by the Cognitive Processor XR. The newly launched OLED TV series takes vision and sound to the next level with the ingenious Cognitive Processor XR that thinks like a human brain offering complete immersion in an experience. In addition to great picture quality and better contrast, the new Cognitive Processor XR also offers incredible sound with Sound-from-PictureReality. the XR-65A80K is priced at INR 279,990, the XR-77A80K at INR 699,900, while prices for the XR-55A80K are yet to be disclosed.
The Bravia XR OLED A80K series is currently available in 195 cm (77 inches), 164 cm (65 inches) and one additional screen size 139 cm (55 inches) will be launched soon. The revolutionary processor on Sony Bravia XR TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross-analyzing images to give real-life depth, extraordinary contrast and beautifully vivid colours. Thanks to the unique Cognitive Processor XR, your favourite content is recreated in a way that’s so real you can feel it. Whatever you’re watching, will be upscaled close to 4K quality by the XR Processor XR. Enjoy striking contrast on the OLED screen expertly controlled by the unique technology to deliver real-life depth and pure blacks in every scene.
The Bravia XR OLED A80K series has XR OLED Contrast Pro which boosts colour and contrast in bright areas for exceptionally realistic pictures defined by absolute pure blacks and peak brightness. With a temperature sensor and high luminance panel, the OLED TV utilizes the Cognitive Processor XR to detect screen temperature and precisely control light so pixels in bright areas are illuminated simultaneously.
The XR Triluminos Pro enables A80K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. Together with the wide colour gamut panel and human-centric processor, it can detect colour from saturation, hue and brightness to deliver natural shades in every detail. Users can watch this TV from the side or centre for a satisfying view. The self-illuminating OLED panel keeps colours consistent and true, regardless of the users’ position or viewing angle.
The A80K series encompassed XR 4K upscaling technology so that you can enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR accesses a vast amount of data, intelligently recreating lost textures and detail for real-world pictures. With OLED XR Motion Clarity technology powered by the Cognitive Processor XR, the A80K series combats blur by detecting and cross-analyzing key visual elements on successive frames. It creates and inserts extra frames between the original ones so you can enjoy smooth and clear action, even in fast-moving sequences.
The A80K series comes equipped with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM), Auto HDR Tone Auto Game Mode, you will have the advantage in shooting, sports and high-performance games with instant on-screen action. HDMI 2.1 has higher speed enables to realize more resolution, data handling and added features such as 4K 120Hz, VRR and ALLM. Auto Game Mode, the TV automatically switches into Game mode to minimise input lag and make the action more responsive. When watching movies on gaming consoles, it switches back to Standard Mode to focus on picture processing for more expressive scenes so that you enjoy ultra-smooth gaming, with clear movement.
The Bravia Core app is a pre-loaded exclusively available in Bravia XR TVs movie service that allows for redemption of up to 5 current releases and classic blockbuster films, and 12 months of unlimited streaming of top movies. With Bravia XR technology, Pure Stream and IMAX Enhanced, everything that the users watch is delivered with stunning visuals and expressive sound quality. With the Bravia Core Calibrated mode, movies will automatically adjust to the optimal picture settings to create a truly exceptional at-home movie viewing experience.
The A80K OLED when connected with Bravia Cam, sold separately, offers an even more immersive viewing experience. Bravia Cam recognizes where the user is in the room and how far you he/she is from the TV, and accordingly adjusts sound and picture settings. Users can also enjoy an array of fun new TV experiences with Bravia Cam including Gesture control, proximity alert, power saving, optimization, and video chat.
With the new A80K, users can experience enhanced picture and sound harmony. Under the XR Sound Position, the audio comes directly from the screen with Acoustic Surface Audio＋ technology. Triple actuators behind the TV vibrate to create acoustics that move with the picture. The TV includes three actuators and two subwoofers, out of which two of the actuators are dedicated to treble, strengthening sound localization and surround sound. Two actuators on the sides also improve high frequency sound with clear and natural dialogue. Left and right subwoofers boost bass for immersive sound at home. With Bravia XR, everything the user watches gets the true surround sound treatment.
Users can now also seamlessly integrate Google TV and bring together more than 700,000 movies, shows, live TV and more from apps and subscriptions and organize seamlessly. Users can easily find something to watch with personalized recommendations and bookmark shows and movies by adding a watchlist from their phone and watch it on TV to keep track of what to watch. Users can even add to their Watchlist from their phone or laptop with Google Search and find everything in one place.
Not only this but Apple Home Kit and AirPlay support too seamlessly integrate Apple devices like iPads and iPhones with the OLED TV for effortless content streaming. Content can be shared on the big screen and be controlled with this latest feature support. With hands-free voice control built into Sony’s Google TVs, users can set aside the remote and just use voice commands to search for entertainment, get answers, and control the TV and smart home devices. All that needs to be said is, “OK Google, turn on the TV” or “OK Google, what should I watch?” and see it happening.
The Minimalist one slate design with a metal flush surface embraces the screen in a single pane of glass that’s naturally elegant and keeps viewers focused on the picture without distraction. The Three-way stand provides three stand position options, including a narrow position for a smaller footprint, a hero position to eliminate distractions and a soundbar position to elevate the TV and integrate a soundbar system.
With a growing demand for ever larger TV screens, there is also the risk of greater resource and energy use. However, Sony’s sustainability commitments are realizing efficiency gains from development right through to watching TV. The BRAVIA XR TVs are designed for immersive experiences with the environment in mind. The brand is committed to using less virgin plastic in its TVs and packaging. The A80K, for instance, uses Sony-developed SORPLAS™ with a recycling rate of up to 85 per cent in its rear cover. Its unique backlight control technologies, Bravia Cam and sensors not only deliver high picture quality but also reduce power consumption.