Tag Archives: brands

Gaming and esports can help brands connect with hard-to-reach audiences. Advertisers need to know how to play it right in the in-game space, said Vinit Karnik, Head, Sports, Esports and Entertainment, GroupM South Asia on Friday.  While speaking at an online gaming summit, Karnik said, “The online gaming domestic market …

The Indian e-sports and online gaming industry has grown leaps and bounds over the last couple of years, amid the COVID-19 pandemic. The accessibility to the internet and affordability of high-performance smartphones has played a crucial role.  According to KPMG India and the Indian Federation of Sports Gaming (IFSG), at …

Within the broad gaming universe, brands can utilise inventory on banners, interstitials, videos, native units,  sponsor an esports team that has millions of followers That gaming is taking over the global entertainment industry has been the talk of the town for a few years now. Globally, gaming is already bigger …

Casual gamers, the most diverse group on the internet, allow the highest degree of granular  targeting to brands That gaming is taking over the global entertainment industry has been the talk of the town for a few years now. Globally, gaming is already bigger than movies and music combined. In …

Summing up some of the winning factors and challenges for a successful gaming startup in India A clear plan of implementation and success path is essential for any business, more so for gaming start-ups. It can help map out the specifics of the business and discover some unknowns. A successful …

The ever-increasing expense on in-game advertising – both the endemic and the non-endemic brands can be assumed as a conscious move amid market volatility brought in due to the pandemic. Marketers here discuss the shift in brand expectations from the pre-to-post Covid era, why in-game advertising is constituting a larger …