Nearly every industry got affected by the outbreak of Covid-19. The education sector especially suffered a massive hit. Lockdowns caused schools to shut down, and as a result, students suffered greatly and a significant learning gap emerged. What came in as a blessing in disguise was digitalization. By bridging that …
Read More »Esports, Winning Medals And Much More: In Conversation With Lokesh Suji
Esports in India has escalated to newer heights and that is a statement that will not have many second guesses. With an eye on becoming a USD 5 billion industry by 2025 while keeping the other eye on grabbing as many medals as possible in international gaming esports events, BW …
Read More »Indian Mobile Gamers Show Higher ATT Consent Rate Than The Global Average
The Indian gaming category shows the highest App Tracking Transparency (ATT) implementation rate of 91 per cent whereas the average implementation rate across all categories is 80 per cent. Due to heavy reliance on user-level data signals, it has been challenging for gaming app marketers to optimize their marketing campaigns …
Read More »Esports, Brands And Indian Gaming Ecosystem
The Indian e-sports and online gaming industry has grown leaps and bounds over the last couple of years, amid the COVID-19 pandemic. The accessibility to the internet and affordability of high-performance smartphones has played a crucial role. According to KPMG India and the Indian Federation of Sports Gaming (IFSG), at …
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