Acer, the global gaming PC company in India, is all geared up to kick-start “Predator Gaming League 2022” from the 12th of August to the 4th of September finale in Bengaluru. Over the course of the tournament, we can witness some of India’s top e-sports teams battling it out in …
Read More »Indian Mobile Gamers Show Higher ATT Consent Rate Than The Global Average
The Indian gaming category shows the highest App Tracking Transparency (ATT) implementation rate of 91 per cent whereas the average implementation rate across all categories is 80 per cent. Due to heavy reliance on user-level data signals, it has been challenging for gaming app marketers to optimize their marketing campaigns …
Read More »Indian Gaming Industry Goes Vernacular As Organisations Advertise To Bharat
Amid the ongoing Coronavirus pandemic, the Indian gaming community has witnessed a plethora of campaign launches, application releases, brand associations and industry awards these days. These activities involved both national and international entities, with a motive to reach out to all of India through the myriad languages across cultures. Tarun …
Read More »Skill Based Gaming: Redefining The Future Of Gaming Industry
India’s professional skill-based gamers are redefining the landscape and their future The march is getting stronger and longer, catalyzing runaway growth numbers that have already scaled the US $1-billion-per-year mark. Increasing digital access, fuelled largely by the boom in Smartphone penetration, particularly during the COVID-19 pandemic, has sparked an online …
Read More »The Indian Gaming Industry & Its Growing Need For Self Regulation
Amid the ongoing tussle – various stakeholders, law and policymakers, and the gaming industry experts have a varied view related to China’s crackdown. However, in India – a market where gaming is still at a nascent stage and the laws related to gaming are in dubiety, what can be the …
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