Boost, an HUL brand, has partnered with the world’s leading mobile cricket game, World Cricket Championship (WCC). The brand’s latest campaign highlights the plight of women interested to pursue their career in cricket. With an objective to decouple ‘gender’ with ‘performance’ in sports as a social narrative, Mindshare India and …
Read More »Nazara’s WCC Adds Tamil Commentary
Former team India player and IPL commentator, Abhinav Mukund will reach out to the Tamil user base, while Matthew Hayden and Aakash Chopra will manage the English and Hindi audience respectively
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