BW Gaming World
Indian social gaming platform WinZO announces that it has achieved 100 million registered users on its platform this week. WinZO achieved this feat within 4 years of its inception without being listed on the Playstore app (not distributed through Google Play Store.) WinZO’s userbase comprises 90 per cent of the users from Tier 2 to Tier 5 cities and rural areas and 20 per cent of women users from rural India. 25 per cent of users of WinZO are making their first-ever digital payment on this regional social platform.
WinZO partners with third-party game developers to host games and make them available for WinZO’s 100 million plus users from the get-go ensuring efficient game monetization from day zero of hosting the game. The platform also provides the product in twelve languages with a very strong focus on mobile-first users of India. WinZO relies on innovative product-led distribution models and its base of over 70,000 regional micro-influencers and content creators from the remotest of towns and cities of the country to unlock the massive potential of its community-driven social product.
Over the last one year, the platform was also seen boosting its branding efforts by securing multiple high profile associations such as onboarding Former India Captain, MS Dhoni as the brand ambassador, sponsoring Kolkata Knight Riders in Indian Premier League 2022 and sponsoring Gujarat Giants and Bengal Warriors in Pro Kabaddi League 2022. It has also collaborated closely with Ogilvy’s Chief Creative Officer Worldwide, Piyush Pandey for its brand campaigns.
Earlier this year WinZO also announced a game developers’ fund of USD 26 million corpus, which is mobilised to collaborate with companies across all forms of interactive entertainment such as game development, economies around gaming, culturally relevant content creation, live-ops, and security to increase the entrepreneurial opportunities around gaming in the country.
“This is still day 0 for us. We are humbled by the love we have received from over 100Mn users. The world is looking at India for creating UPI, a fin-tech product that changed the way Bharat transacts. We are aiming for WinZO to be one of the finest global consumer tech products that delivers culturally relevant and safe interactive entertainment experience – putting Indian Gaming on the world map. With the recent roll-out of 5G, we are excited about its application in gaming which will allow Indian gaming to be a $10 billion industry over the next couple of years,” said Paavan Nanda, CEO & Co-Founder, WinZO.
