WinZO, an Indian social gaming platform, on Saturday said that it is all set to launch its multilingual brand campaign in close collaboration with Ogilvy’s Chairman of Global Creative and Executive Chairman, India, Piyush Pandey.
Through this campaign, WinZO aims to establish itself as the preferred destination for all interactive entertainment for every household of Bharat, according to the official statement.
The entire campaign theme and stories were conceptualised by Pandey, the statement added. Meanwhile, WinZO’s new campaign aims to capture the raw human emotions of competition, winning and associated delight that creates lasting social connections.
Speaking about the new campaign, Saumya Singh Rathore, Co-founder of WinZO said, “While the last decade belonged to the e-commerce boom in India, this decade belongs to gaming and interactive entertainment. India is at the epicentre of this rapidly growing trillion-dollar global gaming opportunity. As a leading player in the space, our partnership with Piyush and Ogilvy is symbolic of us recognizing and taking this responsibility of establishing gaming as a mainstream social activity. Piyush has not only helped build brands but also contributed in building large sectors through his campaigns over decades. We are excited to collaborate with him to achieve the same for the gaming industry and our brand.”
Meanwhile, Piyush Pandey, Chairman of Global Creative and Executive Chairman, India at Ogilvy said that it was great fun for me working on the WinZO campaign. Playing some game or the other is inbuilt in human nature. “We’ve tried to get into real life and real ways of how each one of us, no matter what strata of society we come from, enjoy these moments. And from there comes the belief that WinZO gives you a lot of opportunities to play games that you thoroughly enjoy and get the kick of winning from. It’s been wonderful working on this campaign, and I hope our audiences enjoy watching the films,” he added.