Yahoo Cricket is creating the first-ever super app for cricket, bringing together fan-favorite experiences and services all in one place.
Cricket fans today are engaging in different ways with the game, going far beyond consuming news and content. They are interacting with friends and family using social media apps, playing fantasy apps, and shopping for cricket merchandise on eCommerce apps. For everything they love around Cricket, fans currently need to go to a different app. On Yahoo Cricket’s super app, users can get the latest scores, commentary, and news, but also play free fantasy with their friends, interact with a community of like-minded cricket fans, immerse themselves in the game through polls, quizzes, archival data and do much more — all from the convenience of a single super app. Now with a brand new Match Center in Hindi, the app delivers a more enjoyable experience for our users. Yahoo Cricket, a Made in India product, can be accessed by Yahoo’s global audiences — enjoyed by Cricket fans as part of Yahoo Sports.
“The fan experience is fast evolving in a virtual world, with the mobile at the center of this evolution. We see the opportunity to create a more seamless, integrated experience that brings together everything a cricket fan needs, wants and enjoys, in one place. The first-of-its-kind Yahoo Cricket Super App will revolutionize the experience for fans, giving them efficient access while combining context with convenience under one umbrella,” said Nikhil Rungta, Country Manager, Verizon Media, India.
Yahoo Cricket’s Super App deeply immerses users in the game. Yahoo Cricket covers every match holistically in its Match Centre with pre-match fantasy statistics, detailed scorecard, ball-by-ball commentary, match and player graphs, and live polls. The match center is designed for an elevated second-screen experience to engage fans. Now, Yahoo Cricket is bringing this match center experience in vernacular languages, starting with Hindi — users can now switch to Hindi for World Test Championship Final.