Opinion

Online gaming can be traced back to as early as the 1970s, but from the early 2000s is when this form of gaming excelled with modern technology driving gamers down a digital path. Since then, the market has been growing exponentially, even more so after millions across India were forced …

Presently, every business and multinational corporation (MNC) wants a piece of the esports industry. All well-known businesses from many walks of life are making inroads into this burgeoning industry, demonstrating the full potential of esports in India and other countries across the world.  In FY 2020, the esports business in …

The year 2021 was an unprecedented year for the games industry, with a total value across investments, mergers and acquisitions, and IPOs of USD 185.5 billion. The fourth quarter was particularly interesting in that more than half of investment volume flowed towards blockchain gaming. And a small but undoubtedly significant …

While the gaming industry has existed for many years, it has evolved multi-fold from the initial days of highly pixelated computer-based gaming. The technological innovations we have seen in the last decade, in tandem with the rising number of tech-savvy audiences, have been pivotal in this aggressive expansion. Smartphone Penetration: …

Video gaming is a lot of fun but playing games on the big screen using a smart projector is another level of immersive experience. New age projectors have changed gaming forever and they are more responsive and offer better contrast levels, definition, latency and portability than ever before. Still, before buying …

Advertising is entering a new era, with online commercials proliferating and capturing an increasing share of the advertising budget. Along with ad tech, data has turned into the new advertising gold and is a game-changer for processes and targeting. Long-established stakeholders are losing influence as new advertising heavyweights emerge. This …

From the dark, dingy ‘video game parlours’ at road corners to logging in through one’s Android from the comfort of your home, gaming has come a long way! And this transition has brought with it an unintended audience – women from various corners of the world Money, influence and time …

The game of cards has enriched Indian culture since ancient times and is a testament to skills, patience, and willpower while helping an individual to build leadership qualities. Among various card games, Teen Patti, Rummy and Poker are the most popular games and poker is gaining a lot of popularity …

Mobile gaming has emerged as one of the most popular entertainment options for Indian consumers, right up there with social media, OTT video, and music streaming. Its growth has been driven by the strong rise in smartphone penetration and most affordable data tariffs. It is further accelerated in recent years …

Is your audience no longer responding to your advertising the way you’d like? If the answer is yes, then you need to try something new. Innovation is vital in mobile advertising – and constant innovation at that. An advertising strategy fails when you take the audience for granted. Good mobile …