Games have redefined how Snapchatters connect on the app resulting in more exciting, shared experiences. Introduced in 2019, Snap Games have over the years gained immense popularity amongst the 100M strong Indian Snapchatter community.
Last year, Snap partnered with Moonfrog Labs to launch Ludo Club, which was played by over 27M Snapchatters in 6 months of launch – nearly 30% of whom came from India. The enthusiasm after launching Ludo Club inspired Snap to collaborate once again with Moonfrog Labs on Carrom – another classic multi-platform social board that Indian players love. Carrom Gold is the third India-centric game introduced by Snap today. Carrom Gold is supported by an AR Lens developed to provide a preview of the game play with the user’s face in the middle of the carrom board to give an immersive feeling to the user.
“At Snap, our focus remains on creating a culturally and locally relevant experience for Indian users through product developments, creative tools, community engagement and partnerships. With Carrom Gold, we’ve introduced a new, local gaming experience Snapchatters can share with their friends, and is a great addition to the existing line-up of Dosa Dash and Ludo Club. We hope to continue creating a truly local games experience for our community and are excited to develop this partnership with Moonfrog Labs and Mojiworks to keep innovating with our games offerings,” stated Satyajit Swain- Growth & Strategy, Snap Inc.
“Snap Games is a unique platform that makes it easy for individuals to engage in mutually fun experiences. This echoes Moonfrog’s purpose of building fun and easy games, and we are truly excited to extend our partnership with Snap in bringing Carrom Gold to a wider community of players whilst driving gamification of social interactions”, said Anand Adkoli, Chief Operating Officer at Moonfrog Labs.
In a collaboration with Mojiworks for one of Snap’s most popular games – ‘Ready Chef Go!’ – Snap introduced a localized challenge called ‘Dosa Dash.’ This introduction of ‘Dosa Dash’ to ‘Ready Chef Go’ led to twice the number of players, matches, and overall engagement in India. With this success, Snap partnered further with Mojiworks to implement India-themed trivia in their second hit game, ‘Trivia Party’.
“We love collaborating with Snap on our hypersocial games, exclusive to Snapchat, with our first two hits “Ready Chef Go!” and “Trivia Party” reaching millions of players in India alone. Working with the Snap India team to create “Dosa Dash”, a special stage for Ready Chef Go!, helped us make a culturally-authentic experience enjoyed by tens of millions of Snapchatters around the world. And in Trivia Party we’ve seen huge numbers of questions contributed by players in India that are helping us grow this unique UGC trivia game to new revenue highs for us on the Snap Games platform. We are always excited to partner with Snap, with India one of the most exciting growth territories for us in the years to come.” stated Matthew Wiggins, CEO & co-founder, Mojiworks.
Last year, giving all gamers a Diwali twist, was the game “Color Together” on Snap, developed by Funday Factory, that launched four Diwali themed sketch skins that users were able to color. In terms of language localisation, Color Together is also Snap’s broadest localized title, and supports nine Indian locales like Gujarati, Hindi, Bengali, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu.
Snap Games rests within the Snap app and lets Snapchatters play games and feel like they are hanging out, sitting side-by-side even when they’re apart. Snapchatters can launch Snap Games from the Chat bar, allowing them and their friends to instantly play together. Games have redefined how Snapchatters connect on the app resulting in more exciting shared experiences.
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